Strategic Public Relations for Authors, Thinkers, and Doers
Journalist and former CNN anchor Brooke Baldwin delivered the good in her book HUDDLE, describing the new way women work. Among the top coverage: Oprah Daily, People, Glamour, Fast Company, “Today,” “CBS This Morning,” and many more outlets.
Hasen (and his book) appeared in or on almost every national media outlet in 2020, offering a way to understand the voting and election trials of this unusual year. From The New York Times and The Wall Street Journal to NPR and Vox–and he was also tapped to be an on-air contributor on CNN in the run-up to November 3.
SMALLTIME is a historian’s look at his own family history, and the media responded to this journey: Shorto was on “Fresh Air,” and the book was reviewed in The Wall Street Journal, Washington Post, and New York Times, among many other outlets.
Mutsuki Mockett’s beautiful book about America’s “divide” reached readers from coast to coast. She was profiled in The Los Angeles Times, reviewed in The New Yorker and The Financial Times, and the book was named one of the best of 2020 by LitHub and The Millions.
Nicole Lynn Lewis tells the inspiring story of being a young mother i college, and how it set her course to help others like her through the founding of her non-profit Generation Hope. Among the outlets that covered her story: NPR’s “Fresh Air” and “Morning Edition,” The Chronicle of Higher Education, MSNBC, The Lily, Ms. Magazine, and more
The launch for Jennifer Petriglieri’s book included a segment on “Good Morning America,” an original piece in The Wall Street Journal, and many interviews and excerpts in top online outlets.
An engrossing read about the strange history of paternity science, the book was covered in The New Yorker, The New York Times Book Review, Salon.com, and on NPR’s “Science Friday”.
The first-ever book about the history of special prosecutors in America, the launch included interviews on “Morning Joe” and “Washington Journal” and author pieces running in outlets from The Wall Street Journal to Time Magazine.
Cass Sunstein’s slender examination of one of the most important mechanism of our country was featured in The New York Times, Time Magazine, and on NPR and C-SPAN.
Yascha Mounk’s study of our changing political landscape was featured on Morning Joe and NPR, and was covered by print and online outlets ranging from The New York Times to Vox to Vice.
The history of corporate “personhood”, written by UCLA’s Adam Winkler, was covered by The Wall Street Journal, The New York Times, NPR, to name just a few.
Susan Burton’s book and life’s work were covered by the New York Times’ Nick Kristof, NPR, The Daily Show, and dozens of other outlets.
Former CEO of Chanel, Chiquet’s book about women and leadership was covered in The New York Times, on CNBC, and online by Inc., Harper’s Bazaar, and Women’s Wear Daily.
Singer-songwriter Dar Williams’ book about how small towns and cities build “positive proximity” was covered by NPR, The Wall Street Journal, The New York Times Book Review, and many more local and national outlets.
Kathryn Aalto’s delightful natural history of the Pooh stories and their settings charmed journalists at NPR, The Washington Post, The Chicago Tribune, and People Magazine, eventually becoming a bestseller.
Iris Bohnet’s book won the 800CEORead Best Business Book of the Year Award for 2016. Her launch piece in The Wall Street Journal explained what companies can do to correct gender imbalance in the workplace.
Arlie Russell Hochschild’s bestselling book helped Americans get outside of their political bubbles after the 2016 election. Her book was covered by The New York Times, The New Republic, and The Nation, to name but three.
The Price of Inequality was the first New York Times bestseller for Nobel Prize winning economist Joseph Stiglitz, and paved the way for much of today’s talk about inequality in America. The book was reviewed or covered in The New York Times, NPR, PBS, C-SPAN, and other outlets.
Richard Thaler and Cass Sunstein wrote this landmark book before “behavioral economics” was an everyday phrase. The book became a phenomenon and is still cited today. Media for the book included the New York Times, The Wall Street Journal, PBS, NPR, and countless other national outlets.
Sara Goldrick-Rab is one of the most interesting, influential, and outspoken critics of the higher education system. In her book interviews with “The Daily Show” and “Marketplace,” she explained exactly how the deck is stacked against the students who are trying the hardest to stay in school.
Joe Nocera and Ben Strauss pulled back the curtain on the unfair treatment of college athletes, and were covered by Sports Illustrated, “60 Minutes Sports,” the “PBS Newshour,” and “Charlie Rose,” among others.
A truly different business book, The Hard Thing About Hard Things was covered everywhere from Fortune to The New York Times Book Review to The Washington Post.
Diane Ravitch’s book made news when it was released for her reversal on the value of public schools. Coverage ran in The New York Times– a major interview with their education reporter–The Wall Street Journal, and NPR.